•That our mind adapts to our media, changing the way we gain knowledge.
•We are in a world where we are able to search and seek out information. There is so much information out there that almost everything is now presented to us as entertainment.
•The concept that technology is just going to increase of time. That there no matter what there are always going to be people like Jamais Cascio who only tend to see technology in a positive light. It makes me think of the book Feed. It’s scary that I can actually visualize us becoming a media dependent society just like the one depicted in that book and having our biggest dependency be out greatest downfall.
•When Postman describes “The Peek-A-Boo World” he is talking about the amount of information popping in and out of our lives. It could be through television or any other media. This information has little to no affect on our everyday activities. Today we are bombarded with useless information. The top supplier that I can think of is celebrity news. Even when you are looking through respected news papers you can find out which celebrity couples are breaking up, and where Brad and Angelina went for the weekend. Entertainment news has become a very large part my “Peek-A-Boo World”. The sad thing is there are a lot of people out there who could tell you the whole life story of Robert Pattinson, but have no idea who the vice president of the United States is.
Describe your evolving relationship with our FOUR tool sets - how's it going?
The Triune Brain
After getting to know a little bit about how the Triune Brain works I have been analyzing commercials in a different way. I now notice the use of print music and images. What the reason was that they were placed where they were and what they are trying to project to us.
The EIGHT Trends of our 21st Century Media Culture / The SEVEN General Principles
It has been interesting to watch a commercial, ad, or video and then go back and decide what 8 trends or seven general principles apply to it. The more you decipher something the more you analyze it and don’t take it at face value, but really think about what the commercial, ad, video is actually doing. The four tool sets are helping me think and understand more about what is being shown to me and why.
The TWENTY-NINE Persuasive Techniques
I really enjoyed looking at the twenty-nine persuasive techniques. Preparing the radio ad for Champlain trying to use as many techniques as possible really put in perspective what people think about when they put together an ad. How they can put together something to manipulate the consumer into thinking what they want them to think by appealing to them in all these different ways.
Finally, provide one specific media-related question you are hoping to answer during our course.
When considering marketing media are marketers moving away from television ads and if so how are they spreading their budget on media?
Excellent analysis and questions here, Lindsay.
ReplyDeleteRemember our "trade offs" concept - whenever we have a media experience, goods AND bads happen, both.
And we'll have a better answer to your last questions after finishing THE PERSUADERS.
Bravo!
W